Alternative title: Hidup Positif
Media: Web Film
Category: Clothing & footwear
Client: Levi Strauss & Co.
Agency: FCB Jakarta
Country: Indonesia
Director: Ithyle Griffiths
Performer: Batiga
Performer: Daiyan
Line Producer: Nindy Kharisma
Executive Creative Director: Ravi Shanker
Art Director: Fahad Mecca
Art Director: Ichlas Yanuar Putra
Creative Group Head: Jovita Damiani
Production company: Making Name
Executive Producer: Anand B Krishan Singh
Executive Producer: Minda
Head of Digital: Chetan Shetty
Account Director: Dian Putri
DoP: Roni Arnold
Sound: Jacko
Agency Producer: Yuannita Pancaarini
Editor: Dino
Music: Universal Music Indonesia
Managing Director: Sony Nichani
Music Supervisor: Sugio Dwinanto Wibowo
Synopsis:
Levi's encourage millennials to spread positivity this Ramadan in Indonesia and Malaysia. This year's campaign, by FCB, Jakarta, takes forward the music collaboration concept between upcoming artists by working with Daiyan Trisha from Malaysia and the Indonesian band BATIGA, recent winners of the Levi's Band Hunt. The concept behind the campaign is 'Hidup Positf' or living with purpose and optimism which resonates extremely well with young Asians celebrating Ramadan. Centered on the brand insight of authentic self-expression, the campaign focuses on change of mindset and behavior which is an important part of the Ramadan experience.